Balmain joins the list of A list Designers who team up with H&M this includes Stella McCartney, Donatella Versace and Alexander Wang just to name a few. All that opulence and varied use of rich texures to be expected!!!
"I want to talk to my generation − this is my main aim as a designer," Rousteing said this morning. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it."